Unherd is so much more than an expertly curated music program with awkward hand gestures and awe inspiring pun play. It’s a brand built by three of the most recognized names in San Diego music, print, digital and radio and one guy that no one has ever heard of with five Emmys.
While still a relatively young brand, Unherd regularly outperforms its not so fresh faced and substantially larger, nationally syndicated competitors and has already earned an extremely impressive YTD average of 9k-10k viewing households per minute, per episode. This ratings success is no doubt thanks to the show’s ability to combine sexy TV production with the near lethal levels of local street cred from all three of its hosts crammed into each episode.
Unherd is a young, trusted brand fronted and produced by people that have dedicated most of their professional lives to seeking out art, music, media and culture so that they can then turn around and share it with their fellow San Diegans. Thus, San Diegans have quickly looked to Unherd as arbiters of what’s cool in new music and pop culture. Arbiters who they rely upon to deliver a beautifully wrapped little package of pop culture, puns and insight that they simply can’t find elsewhere.